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What to Wear for Your Business Headshot

Keep it simple—the focus should be on you!

  • Choose solid, medium to dark clothing. Navy, charcoal, and deeper neutral tones photograph well and help draw attention to your face.

  • Avoid bright red, yellow, and green, along with neon colors. Some colors visually recede while others stand out and compete for attention.

  • Skip busy patterns, bold stripes, large logos, and shiny fabrics. Simple clothing creates a professional, timeless look.

  • Keep jewelry understated. Small earrings and a simple necklace work well. Avoid anything large or distracting.

  • Choose clothing that fits comfortably and follows your shape. A well-fitted jacket, blouse, or collared shirt creates a polished appearance. Loose or oversized jackets can add bulk. Long or three-quarter sleeves are a dependable choice.

  • Consider how light and dark colors photograph. Light clothing can emphasize the areas it covers, and some pale shades may wash out your complexion. Darker tones tend to recede and can create a slimming effect.

  • Arrive with clothing clean and pressed. Bring jackets or alternate tops on hangers to prevent wrinkles.

  • Keep hair and makeup familiar. Aim for a polished version of your everyday professional appearance. Avoid trying a new hairstyle or makeup look just before your session.

  • If you normally wear glasses, bring them, with the lenses cleaned thoroughly.

  • Bring an extra top or jacket if you would like help choosing your best look.

These are guidelines, and your brand colors and personal style matter, too. Sometimes a different approach is exactly what makes your portrait work.

A natural smile can help create a warm, approachable impression on your website and social media. We’ll guide you through expressions that feel comfortable, inviting, and true to your personality.

Dress for the professional image you want to present—and choose something that makes you feel confident.

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